The company wished to attend the global CPhI event, the international pharma industry fair which brings together people and solutions. So they needed a personalized stand, something distinct and original which would attract participants’ attention. A design which would draw people in and communicate the company’s message.
Build a novel stand which reflected the innovatory spirit of the brand and their sensitivity to image and design. We set out to create a unique space with its own personality which wouldn’t leave anyone indifferent. Once put in place, the stand became an indispensable stop for people attending the CPhI fair.