Puig wanted a pack and bottle for the launch of their eau de toilette inspired by the motorcycle rider Marc Márquez. The image had to be charismatic, daring and seductive which in part reflects the personality of this sportsman. A masculine cologne - brave, inspiring and seductive.
Finding an image which extols the sporting achievements of this celebrity, this way connecting to his fans, and highlighting the success and charisma of his persona. To do this, we chose a simple but elegant design where red was the dominant colour, conveying bravery, passion, attractiveness and strength plus the idea of a reflected image to suggest a fresh, technological quality. A fragrance ready to accelerate the pulse.