Merial - the world’s leading animal health company - wanted to launch a campaign about the prevention and treatment of arthritis in dogs. The idea was to raise dog owners’ awareness of a product called Previcox which can prevent arthritis before it’s too late to treat.
We worked taking into account that a dog has only one way to communicate with its owner: through body language. But dog cannot convey that it is suffering from arthritis. That’s why we created a graphic dictionary where we explained, through the dog’s postures, what it is probably trying to communicate. An original and congenial way to give voice to man’s best friend and raise owner awareness.