The brand was absent from social networks. They were looking to transmit a more up-to-date “online” image in the restaurant sector which would show their involvement in the media as well as enhancing the marketing of their products.
Create videos with simple, easy dynamic recipes which would go viral on social media, taking full advantage of the pull that this type of material has. We gave the format a cutting edge look using useful informative language which encourages the user to share online. The perfect recipe to score a lot of “likes”.